CYPRESS, Calif. – September 23, 2009 – Yamaha Motor Corp., U.S.A., through its successful OHV Access Initiative, continues to support landmark programs directed by the country’s most prominent outdoor recreation organizations which are leading national efforts to promote safe, responsible riding and sustainable, open riding areas nationwide.
A total of more than $100,000 in funds are being contributed through separate Yamaha OHV GRANTs to Tread Lightly!, the Blue Ribbon Coalition, the Off-Road Business Association (ORBA) and the National OHV Conservation Council (NOHVCC).
“The OHV Access Initiative has made fantastic strides from the grassroots perspective creating and maintaining responsible riding opportunities for local OHV communities,” said Mike Martinez, Yamaha’s general manager of ATV and Side-by-Side Operations. “Yamaha’s ability to also support these national projects, combined with our on-the-ground work through dealers and regional staff, continue to elevate the effectiveness of the OHV Access Initiative. The programs we’re supporting through the national organizations address issues that impact OHV enthusiasts from coast to coast.”